Gossip Girl has gotten a bad rap with parents. But that’s fine with them.
The popular CW teen drama has taken the criticism and turned it into its latest campaign for the new fall season.
“What we’re trying to do is communicate with the audience in a way that they like and can appreciate,” CW’s Rick Haskins said of the show’s racy new ads.
“This sort of campaign resonates with someone who likes Gossip Girl—specifically, women ages 18 to 34.”
The ads feature the Gossip Girl stars in compromising positions. Critics of the explicit photo campaign include the Parents Television Council, who dubbed the show “Mind-Blowingly Inappropriate.”
One ad shows star Blake Lively getting kissed on the neck with her mouth wide open. The headline reads: “Every Parent’s Worse Nightmare”—a quote from a negative Boston Herald review.
“I think it reeks of desperation, if they have to position themselves as so edgy and so controversial that they’ve been called out by us,” said Melissa Henson, PTC director of communications.
The second season of the popular prep school soap begins Sept. 1.
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