Friday, September 10, 2010
Model and Project Runway star Heidi Klum has designed a new clothing collection for mothers. Klum is the mother of four with husband Seal, and she says she created the line to fill a niche in the fashion industry for mothersw who want to look great and remain comfortable. For the line, she collaborated with athletic shoe company New Balance.
Klum told popeater.com that moms have to play many roles, and interact with numerous people during a normal day, "and you don't really want to do that in nasty sweatpants." Her goal with this line of ladies fashion is to provide a look "that is cooler, that is active, that is stylish."